Real People. Real Support.
Real Automation.
At Book That In, we’ve always been driven by one mission: to help small business owners grow - without burning out.
We created Book That In Automate because our
clients asked for it.
We already offer powerful automation through the core Book That In booking system,
but business owners kept asking for more:
How do I send automated reminders via email or text?
Can I send auto follow up with review requests?
Is there a way to send personalised weekly emails to customers?
Can I automatically re-engage customers haven't booked in a while?
Why We Do It:
Running your own business takes everything.We know, because we’ve been there – riding the rollercoaster of long days, late nights,and too many plates spinning at onceWe’ve built AutoMate to ease that load. We want to help you create a business that works even when you’re not – one that gives you more time, more freedom, and more headspace to focus on what (and who) really matters.This is about more than automation. It’s about building a business you love, and a life you don’t want to escape from.
Who We Are:
Tim Freed
CEO of Book That In
Serial entrepreneur, systems enthusiast, and relentless champion for small business owners. I’ve built my businesses using smart automation and I’m on a mission to help others do the same.
Meet the Team of Professionals
Alec Wadey
Meet with Mr Alec wadey Tech mastermind behind the platform. Alec’s the reason everything works beautifully and work like brilliantly.
CTO & Co-Founder
Findlay Baxter
Meet with Mr Findlay Baxter The genius who brings ideas to life with elegant, robust code.
From front-end beauty to back-end power.
Lead Developer
Abby Lesurf
Meet with Mr Abby Lesurf knowledgeable, and deeply invested in helping our clients succeed. Abby’s the human face behind legendary support
Customer Support
What We Believe:
Simplicity over complexity – Systems should make life easier, not harder.
Action over perfection –
We help you get moving, fast and fearlessly.
Partnership over transactions –
We work with you, not just for
you.
Results over promises –
We focus on what actually works, lasts, and inspires.
Care over everything –
We listen, we adapt, we support, uplift, and empower.
Growth over comfort –
We challenge ourselves and our partners to reach new heights.
Success Stories
Book That built a highly effective funnel for our business, AI chatbot instantly answers customer inquiries. This significantly boosted our conversions ,engagement.
Debra Becker
Founder & CEO, Divi Corner
Book That’s CRM and automation tools transformed how we manage leads. We no longer miss follow-ups, and the automation saves us hours every week.
Angel Witicker
Head of Marketing, Extra Space
Thanks to Book That’s SaaS setup, I now have my own branded platform to offer clients. It’s already driving recurring revenue and making my agency stand out.
John Wise
Markerting Leader, Divi corner
Your system should work harder than you do
Let’s build it together — with expert support and powerful automation that fits your business.
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