Enquiries get a proper next step.
Forms, messages and missed calls can trigger follow-up rather than sitting in a notebook, inbox or half-remembered to-do list.
Automation built around activity providers
Automate the busywork behind brilliant classes.
AutoMate helps you turn scattered enquiries, reminders, follow-up, social posts and customer messages into one connected automation system. It brings CRM, email, SMS, WhatsApp, social DMs, landing pages and social scheduling together, with Book That In helping with setup and ongoing support.
✓ Built for activity providers
✓ Pre-loaded automations
✓ Setup + ongoing support
Classes still feel human
Messages stay organised
Leads get followed upYour class journey, automated
New enquiry
→
Automated follow up
→
Booking
→
Automated welcome and nurture
Less chasing. More cheering from the sidelines.
What AutoMate tidies up
All the little admin jobs that slow growth down.
Activity providers are brilliant at creating real-life experiences. AutoMate helps with the digital bits that happen before, between and after those experiences.
Families get timely reminders.
Helpful SMS, WhatsApp or email reminders can reduce manual chasing and make your business feel more professional.
Your tools stop feeling scattered.
Instead of juggling separate email, CRM, calendar, social and messaging tools, AutoMate gives you one connected place to manage the journey.
One cheerful control centreLess tool-juggling
Email platform→
Separate CRM→
Calendly-style booking→
Manychat-style DMs→
Landing page builder→
Social scheduler→
AutoMate brings it togetherEmail, SMS, WhatsApp, social DMs, landing pages, CRM, reminders, social scheduling and Book That In journeys.
Save time and simplify costs
Replace a messy stack with one supported system.
Many activity providers end up paying for, logging into and stitching together several different products. AutoMate can replace or reduce reliance on tools such as Mailchimp, MailerLite, Calendly, a separate CRM and Manychat-style messaging, while giving you support from people who understand Book That In and activity providers.
From separate subscriptions→to fewer logins
From manual follow-up jobs→to automated journeys
From disconnected messages→to a central inbox
Built to sync with Book That In
No more exporting contacts just to keep your marketing up to date.
For Book That In users, this is one of the biggest wins. AutoMate can sync with Book That In so your customer lists and automation triggers are not trapped in a separate email or CRM platform.
That means less exporting, less uploading and less wondering whether the right people are on the right list. Bookings, cancellations and waiting-list activity can become useful automation moments, not extra admin jobs.
Book That In event happensA customer books, cancels, joins a waiting list or becomes active.
AutoMate updates the journeyLists, tags and triggers can stay aligned without manual export-and-upload work.
Your comms become smarterSend relevant email, SMS, WhatsApp and nurture messages to the right groups more easily.
The automation toolkit
The useful bits of a marketing department, without needing to become a tech department.
AutoMate is especially useful when you want better communication, more consistent follow-up and a smoother customer journey, but you do not want to build it all from scratch.
Automated reminders and messaging
Send helpful reminders and follow-ups by email, SMS, WhatsApp and social DMs so customers know what happens next.
Central inbox for all channels
Keep conversations from different channels easier to see, manage and respond to from one place.
Social media scheduler
Plan, write and schedule posts more consistently, so marketing does not depend on remembering at the end of a long class day.
Landing pages and funnels
Create focused pages for trials, holiday clubs, waiting lists, lead magnets and local campaigns.
Pre-built provider automations
Start with automations designed around activity provider journeys, then adjust them to fit your business.
CRM and pipelines
See where leads, prospects and customers are in the journey rather than relying on memory or spreadsheets.
We help you use it properly
✓
✓
✓
Setup is included. Ongoing support is part of the point.
AutoMate is not just a blank software account. We get the account ready, import contacts, connect the important pieces and help you make sense of the automations. Then, as your campaigns, classes or customer journeys evolve, you can keep getting practical support.
Account set up for you
We help configure the essentials so you are not starting with an empty system.
Contacts imported
Your existing contacts can be brought in, helping you move from old tools without starting again.
Ongoing human support
If you want help with automations, landing pages, workflows, newsletters or dashboards, support can continue as you grow.
A simple example: from “I’m interested” to “see you next week”.
1Enquiry arrivesFrom a form, DM, missed call or landing page.
2AutoMate repliesA helpful follow-up nudges them towards the next step.
3They bookBook That In handles the booking and payment journey.
4They stay engagedReminders, rebooking prompts and updates keep communication consistent.
Founder member pricing
Simple plans for independents, teams and franchises.
Both plans include the core AutoMate platform, Book That In integration, expert support and 3 hours of setup time in your first month.
For independent providers, class leaders and solo operators.
Usually £60 + VAT/month
£40+ VAT/month
- ✓2 user accounts.
- ✓£10 monthly usage credit, equivalent to approximately 19,000 emails or 280 SMS.
- ✓Unlimited funnels, automations and pipelines.
- ✓Full Book That In integration.
- ✓Email, SMS, WhatsApp and social DM messaging.
- ✓3 hours of setup in month one.
- ✓Ongoing support available as you grow.
Use code FOUNDER to get the special Founder discount. Limited time only.
For franchises, partnerships and teams with multiple staff.
Usually £200/month
£120+ VAT/month
- ✓Unlimited users for your team.
- ✓£30 monthly usage credit, equivalent to approximately 59,000 emails or 860 SMS.
- ✓Unlimited funnels, automations and pipelines.
- ✓Full Book That In integration.
- ✓Email, SMS, WhatsApp and social DM messaging.
- ✓3 hours of setup in month one.
- ✓Priority ongoing support as you grow.
Use code FOUNDER to get the special Founder discount. Limited time only.
Use code FOUNDER to get the special Founder discount. Limited time only. Additional setup or support time can be added at £40 + VAT per hour. Usage figures are based on the current AutoMate pricing page and can be updated if your pricing changes.
Common questions
Before you jump in.
It is built to work especially well with Book That In, but the site can speak to both existing customers and activity providers who are considering Book That In and want a more complete booking, marketing and automation setup.
AutoMate is powered by a platform called GoHighLevel, but the value is not just access to software. The value is automatic Book That In sync, activity-provider-ready setup, pre-built automations, contact import and ongoing support.
No. We do the heavy lifting during setup, then support you as you use the system. You still need to make sensible decisions about your customer journey, but you do not need to build everything from scratch.
Depending on how you currently work, it can replace or reduce reliance on separate email platforms, simple CRM tools, landing page builders, social schedulers, Calendly-style booking tools and Manychat-style messaging workflows.
You continue to have access to support options. If you want help improving automations, creating campaigns, building pages, connecting domains or making dashboards more useful, extra support time is available.
You can if those tools are working well. AutoMate is for providers who want fewer disconnected systems, more joined-up automation and support from a team already familiar with the Book That In ecosystem.
Ready to automate the admin around your classes?
If you are spending too much time chasing enquiries, sending reminders, switching between tools or trying to keep marketing consistent, AutoMate can give you a calmer, more connected way to run the journey.